The Skinny on Fast Food Advertising

By Andrea O’Brien As a strategic communications student in the Missouri School of Journalism, the idea of children being “turned on” by fast food logos really interests me. In the classroom, we are taught how to best sell a product, incorporating color, shapes, and other aspects to make a memorable impression… Continue reading

When it comes to calorie counts, does it matter if you know the score?

By Jon Stemmle Today, with quite a bit of media fanfare, McDonald’s announced that starting next week it would begin posting the calorie counts for all items on its menu boards, both inside the restaurant and at drive-thrus. Pundits have been weighing in throughout the day, some praising the move… Continue reading